--- title: Campaign Performance Reporting description: See how much revenue every email campaign brought in, down to the individual link. --- [Skip to content](https://support.encorepro.com/campaign-performance-reporting#main-content) [![encore-logo-black-1](https://support.encorepro.com/hs-fs/hubfs/encore-logo-black-1.png?width=150&height=23&name=encore-logo-black-1.png)](https://support.activitystream.com/?hsLang=en) - [Knowledge Base](https://support.encorepro.com/) - [Submit A Ticket](https://support.encorepro.com/kb-tickets/new) - [Portal](https://support.encorepro.com/portal) Open main navigation Close main navigation - [Knowledge Base](https://support.encorepro.com/) - [Submit A Ticket](https://support.encorepro.com/kb-tickets/new) - [Portal](https://support.encorepro.com/portal) - - [Go To Encore Pro](https://app.encorepro.com/) [Go To Encore Pro](https://app.encorepro.com/) How can we help you? - There are no suggestions because the search field is empty. 1. [Knowledge Base](https://support.encorepro.com/?hsLang=en) 2. [Encore Pro](https://support.encorepro.com/encore-pro?hsLang=en) 3. [Campaigns](https://support.encorepro.com/encore-pro?hsLang=en#campaigns) # Campaign Performance Reporting ## See how much revenue every email campaign brought in, down to the individual link. ### What is it? Campaign Performance shows the financial result of each campaign: revenue, tickets, and which shows and links did the work. How many tickets did that season announcement sell? You can see it right on the campaign. For now it covers email campaigns; SMS campaigns use a different attribution method. It works without cookies, and it doesn't need any changes to your website or ticketing system. Encore Pro attributes sales to a campaign the way ad platforms attribute conversions: by matching ticket buyers to the people who received your campaign. A purchase counts toward a campaign if the buyer clicked it in the 30 days before buying, or opened it in the 7 days before.  ### Finding it 1. Go to **Campaigns \> Email**. 2. Open a sent campaign. 3. Stay on the **Reporting** tab. **Campaign Performance** is at the top. ### What you'll see | Metric | What it tells you | | --- | --- | | **Revenue** | Total ticket revenue attributed to this campaign | | **Tickets** | Tickets sold from it | | **Reactivated Customers** | Customers whose last purchase was a year or more ago, and who bought after interacting with this campaign | | **Reactivated Revenue** | Revenue from those customers | Below that, a table breaks results out by show: **Ticket Sales**, **Revenue**, and **Share of revenue**. Each row shows the show's run dates and venue, so you can see which shows the email actually sold. Use **Rows per page** and the arrows to page through longer lists. ### Revenue by link For the most useful view, open the **Heatmap** tab and switch to **Revenue**. Every link in the email shows the money it brought in, so you can see whether the hero image or the "BOOK NOW" button sold more tickets. See [*Email Campaign Heatmap*](https://support.encorepro.com/email-campaign-heatmap?hsLang=en). ### Reading it well - **Start with the show table.** If your biggest show got a small share, check what the email led with. - **Weigh it against effort.** A modest SMS send that brought in a few thousand pounds is a different story than an email that took three days to design. - **Check revenue by link before you reuse a layout.** If the button beat the image, put the button higher next time. - **Don't expect an exact match with your ticketing system.** Attribution is an estimate of what the campaign drove, not a full sales report. - [Encore Pro](https://support.encorepro.com/encore-pro?hsLang=en#main-content) - [Shows](https://support.encorepro.com/encore-pro?hsLang=en#shows) - [Audience](https://support.encorepro.com/encore-pro?hsLang=en#audience) - [Campaigns](https://support.encorepro.com/encore-pro?hsLang=en#campaigns) - [Automations](https://support.encorepro.com/encore-pro?hsLang=en#automations) - [Sales Performance](https://support.encorepro.com/encore-pro?hsLang=en#sales-performance) - [Activity Stream](https://support.encorepro.com/activity-stream?hsLang=en#main-content) - [Access & Navigation](https://support.encorepro.com/activity-stream?hsLang=en#access-navigation) - [Dashboards & Overviews](https://support.encorepro.com/activity-stream?hsLang=en#dashboards-overviews) - [Customers & Segmentation](https://support.encorepro.com/activity-stream?hsLang=en#customers-segmentation) - [Campaigns & Email](https://support.encorepro.com/activity-stream?hsLang=en#campaigns-email) - [Working with Activity Stream](https://support.encorepro.com/activity-stream?hsLang=en#working-with-activity-stream) - [Integrations](https://support.encorepro.com/activity-stream?hsLang=en#integrations) - [crowdEngage](https://support.encorepro.com/crowdengage?hsLang=en#main-content) - [Messaging](https://support.encorepro.com/crowdengage?hsLang=en#messaging-1) - [Preorders](https://support.encorepro.com/crowdengage?hsLang=en#preorders) - [Mobile Ticket](https://support.encorepro.com/crowdengage?hsLang=en#mobile-ticket) - [Templating](https://support.encorepro.com/crowdengage?hsLang=en#templating) - [Resources](https://support.encorepro.com/crowdengage?hsLang=en#resources) [![encore-logo-black-1](https://support.encorepro.com/hs-fs/hubfs/encore-logo-black-1.png?width=200&height=30&name=encore-logo-black-1.png "encore-logo-black-1")](https://www.activitystream.com) [mailto:support@activitystream.com](mailto:support@activitystream.com) Copyright © 2026, Encore Pro