--- title: "Change a Message With \"If/Else\" Logic" description: an overview of if/else statements --- [Skip to content](https://support.encorepro.com/change-a-message-with-if/else#main-content) [Get Help](https://support.encorepro.com/kb-tickets/new?hsLang=en) [Customer portal](https://support.encorepro.com/portal?hsLang=en) [![EP Support](https://support.encorepro.com/hs-fs/hubfs/EP%20Support.png?width=175&height=43&name=EP%20Support.png)](https://support.activitystream.com/?hsLang=en) - [Encore Pro](https://support.encorepro.com/) - Yesplan Show submenu for Yesplan - [Manual](https://manual.yesplan.be) - [Learning](https://learning.yesplan.be) - [Portal](https://support.encorepro.com/portal) - Legacy Tools Show submenu for Legacy Tools - [Activity Stream](https://support.encorepro.com/activity-stream) - [crowdEngage](https://support.encorepro.com/crowdengage) Open main navigation Close main navigation - [Encore Pro](https://support.encorepro.com/) - Yesplan Show submenu for Yesplan - [Manual](https://manual.yesplan.be) - [Learning](https://learning.yesplan.be) - [Portal](https://support.encorepro.com/portal) - Legacy Tools Show submenu for Legacy Tools - [Activity Stream](https://support.encorepro.com/activity-stream) - [crowdEngage](https://support.encorepro.com/crowdengage) - [Get Help](https://support.encorepro.com/kb-tickets/new) - [Customer portal](https://support.encorepro.com/portal) How can we help you? - There are no suggestions because the search field is empty. 1. [Knowledge Base](https://support.encorepro.com/?hsLang=en) 2. [crowdEngage](https://support.encorepro.com/crowdengage?hsLang=en) 3. [Templating](https://support.encorepro.com/crowdengage?hsLang=en#templating) # Change a Message With "If/Else" Logic ## Send one message that says different things to different people - a different door for the stalls, a drinks note only VIPs see.                                              The Criteria Builder decides who gets a whole step; if/else changes the wording inside a single message everyone receives. Criteria Builder vs if/else — which to use Both target by customer, but at different levels: - **[Criteria Builder](https://support.encorepro.com/target-recipients-with-the-criteria-builder?hsLang=en)** — sends an entire flow step to a chosen group (e.g. a text only to the stalls). Reach for this first; it's simpler. - **if/else** — keeps one message going to everyone, but swaps a line based on who's reading it. Use it when the message is 90% the same and you just want one detail to differ. The building block An `if` always has to be closed with an `endif`: ``` {% if customer.first_name == "John" %} ... {% endif %} ``` So this shows a line **only** to customers named John — everyone else sees nothing there:``To give everyone else different wording, add `else`: ``` {% if customer.first_name == "John" %}Your name is John!{% else %}Your name is not John.{% endif %} ``` Now Johns gets "Your name is John!" and everyone else gets "Your name is not John." Where it earns its keep This can be used for various different criteria, where a customer is sitting, their ticket type, if they are a member etc.  **A line only VIPs see, based on ticket type:** ``` {% if "VIP" in ticket_types %} Please remember to collect your complimentary drink before the show {% endif %} ``` Two things matter with logic: the code has to be valid for crowdEngage, and the values (area names, ticket types) have to match your ticketing system exactly. 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