---
title: Consent for text messages
description: Consent for text messages
---

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# Consent for text messages

## Before you text someone, they need to have agreed to receive texts from you, for the kind of message you plan to send. Having their phone number in your ticketing system doesn't count as agreement.

### What counts as consent

- The person knows texting is an option and actively agrees, using the phone number they gave you.
- Agreeing to texts is optional. It can't be required for a purchase, donation, membership or email sign-up. Online, use an unchecked box, and add "Consent is not a condition of purchase" where it applies.
- On a website, the opt-in is for texts only and isn't combined with email or calls.
- Promotional texts need their own opt-in. Agreeing to show reminders doesn't cover an on-sale announcement.
- The opt-in applies to your organization and the program the person signed up for. It can't be transferred to a co-presenter, sponsor or partner, and you can't text people from a list that was rented, shared or bought.

 Service and promotional texts

| Type | Example at a venue | Consent needed |
| --- | --- | --- |
| Service | Show reminders, doors time, venue or cancellation alerts, order confirmations | They agreed to texts for that purpose when they gave you their number |
| Promotional | On-sale announcements, member offers, appeals, last-seats reminders | A clear marketing opt-in: a checked box, a signed form or a text keyword |

Adding an offer or call to action to a service text makes the whole message promotional. A show reminder that ends with "Spring series on sale Friday" needs marketing consent. Abandoned-cart reminders are also marketing.

### Records to keep

Keep a record of each opt-in and opt-out. For each person, record:

- Date and time of consent
- How they gave it: web form, paper form, keyword or box office script
- The exact wording they saw or heard
- Which program they signed up for
- Their phone number
- Their name, or another identifier such as an account ID
- For online sign-ups, the IP address

Carriers can ask for this proof, and so can a patron who disputes a text.

---

*This article is general guidance, not legal advice. Your counsel should review anything you publish. The requirements come from Bird and the carriers and can change. If this article differs from Bird's current documentation, follow Bird's documentation.*

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