--- title: Email and SMS Lists description: Who's opted in, and to what, in one place. --- [Skip to content](https://support.encorepro.com/email-and-sms-lists#main-content) [![encore-logo-black-1](https://support.encorepro.com/hs-fs/hubfs/encore-logo-black-1.png?width=150&height=23&name=encore-logo-black-1.png)](https://support.activitystream.com/?hsLang=en) - [Knowledge Base](https://support.encorepro.com/) - [Submit A Ticket](https://support.encorepro.com/kb-tickets/new) - [Portal](https://support.encorepro.com/portal) Open main navigation Close main navigation - [Knowledge Base](https://support.encorepro.com/) - [Submit A Ticket](https://support.encorepro.com/kb-tickets/new) - [Portal](https://support.encorepro.com/portal) - - [Go To Encore Pro](https://app.encorepro.com/) [Go To Encore Pro](https://app.encorepro.com/) How can we help you? - There are no suggestions because the search field is empty. 1. [Knowledge Base](https://support.encorepro.com/?hsLang=en) 2. [Encore Pro](https://support.encorepro.com/encore-pro?hsLang=en) 3. [Audience](https://support.encorepro.com/encore-pro?hsLang=en#audience) # Email and SMS Lists ## Who's opted in, and to what, in one place. ### What's a list? A list is a group of people who've said yes to hearing from you, by email or by SMS. Most organizations need one email newsletter list and one SMS list, and Encore Pro is set up around that. You can add as many more as you need, for example a members' list or a fundraising list. ### Every marketing send is based on a list When you build a marketing campaign, you choose the list it's for. If you don't, Encore Pro flags it and asks you to select at least one list before you send. That's how Encore Pro knows who has agreed to hear from you, and which preference center and unsubscribe pages to use. ### Creating a list 1. Go to **Audience \> Lists**. 2. Click **New list**. 3. Choose the list type, **Email** or **SMS**. 4. Name the list. 5. Choose a **Branding Set**. You can filter your lists by type. ### What the Branding Set controls The Branding Set you attach to a list decides: - How the list's preference centre and unsubscribe pages look. - How the verification, double opt-in and confirmation emails look when you run a Lead Capture campaign. You choose the Branding Set when you set up the campaign. - An email list's default sending domain. - An SMS list's sending number or sender ID. You can add or change a list's Branding Set at any time. ### Who's on a list Open a list to see its members: people who've opted in, or who were added automatically when they bought a ticket (shown as soft joined). People who've opted out aren't shown. See *Syncing Lists with Your Ticketing System*. An email list uses email addresses. An SMS list uses mobile numbers. For each member you can: - Get their preference center link for this list. - Remove them from the list. You'll be asked to confirm. ### Finding people on a list - **Search** by name, email or number. - **Filter by topic.** Topics sit inside topic groups, such as genres and venues. For now, picking more than one topic shows people who have all of them. - **Filter by last modified.** ### Adding one person Click to add a member, enter their email address or mobile number, and choose their topics. You can also set their gender, and add a new gender option on the spot.  To add a lot of people at once, see *Importing List Members*. ### Managing a list From a list you can rename it, change its Branding Set, and archive it.  ### Seeing why someone is on a list Open a customer to see their recent campaigns and their list decisions: each time they were joined to or removed from a list, or had topics added, and where that instruction came from, such as a Lead Capture campaign, the preference centre or a member of your team. That helps when a patron says they never unsubscribed. ### Tips - Start with one email list and one SMS list. Add more only when you'll send different things to different people. - Check the Branding Set before you create a list. 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