---
title: Grow Your Subscriber Base with Lead Capture
description: A guide to Grow Your Subscriber Base with Lead Capture
---

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# Grow Your Subscriber Base with Lead Capture

## Article Level: Intermediate | Estimated Read Time: 7 Minutes

Lead Capture allows you to build custom forms to grow your email database, which can be embedded on your site or shared via a standalone link.

### 1. Form Field Customization

Navigate to **Campaigns \> Lead Capture** to manage your acquisition forms.

- **Field Selection:** Toggle fields like **First Name, Postcode,** and **Phone Number**. You can mark any field as "Required" to ensure you collect essential data.
- **Consent Management:** Add a **Consent Checkbox** with linked Terms and Conditions to remain compliant with data privacy regulations.

![Screenshot 2026-02-11 at 11.18.08 AM](https://support.encorepro.com/hs-fs/hubfs/Screenshot%202026-02-11%20at%2011.18.08%20AM.png?width=670&height=448&name=Screenshot%202026-02-11%20at%2011.18.08%20AM.png)

### 2. Branding and Success Actions

- **Branding Sets:** Use the dropdown menu to apply pre-configured branding (colors, fonts, button styles) to your form instantly.
- **Redirects:** Set a **Redirect URL** to send users back to your homepage after they sign up, or display a custom **Submission Message**.

### 3. Verification and Sharing

- **Double Opt-In:** You can toggle **Verify Email Addresses** to send an automated confirmation email to new leads.
- **Deployment:** Once saved, click **Embed and Share** to grab a direct **Hosted URL** for social media or an **Embed Code** for your website's footer or popup.

![Screenshot 2026-02-11 at 11.19.01 AM](https://support.encorepro.com/hs-fs/hubfs/Screenshot%202026-02-11%20at%2011.19.01%20AM.png?width=670&height=361&name=Screenshot%202026-02-11%20at%2011.19.01%20AM.png)

 

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