--- title: Opt-in wording for your website description: Opt-in wording for your website --- [Skip to content](https://support.encorepro.com/opt-in-wording-for-your-website#main-content) [Get Help](https://support.encorepro.com/kb-tickets/new?hsLang=en) [Customer portal](https://support.encorepro.com/portal?hsLang=en) [![EP Support](https://support.encorepro.com/hs-fs/hubfs/EP%20Support.png?width=175&height=43&name=EP%20Support.png)](https://support.activitystream.com/?hsLang=en) - [Encore Pro](https://support.encorepro.com/) - Yesplan Show submenu for Yesplan - [Manual](https://manual.yesplan.be) - [Learning](https://learning.yesplan.be) - Legacy Tools Show submenu for Legacy Tools - [Activity Stream](https://support.encorepro.com/activity-stream) - [crowdEngage](https://support.encorepro.com/crowdengage) - [Integration Guides](https://support.encorepro.com/ticketing-integration-guides-tessitura-and-spektrix) Open main navigation Close main navigation - [Encore Pro](https://support.encorepro.com/) - Yesplan Show submenu for Yesplan - [Manual](https://manual.yesplan.be) - [Learning](https://learning.yesplan.be) - Legacy Tools Show submenu for Legacy Tools - [Activity Stream](https://support.encorepro.com/activity-stream) - [crowdEngage](https://support.encorepro.com/crowdengage) - [Integration Guides](https://support.encorepro.com/ticketing-integration-guides-tessitura-and-spektrix) - [Get Help](https://support.encorepro.com/kb-tickets/new) - [Customer portal](https://support.encorepro.com/portal) How can we help you? - There are no suggestions because the search field is empty. 1. [Knowledge Base](https://support.encorepro.com/?hsLang=en) 2. [SMS Setup](https://support.encorepro.com/sms-setup?hsLang=en) # Opt-in wording for your website ## Every place on your website where someone can sign up for texts needs the same block of wording next to the checkbox. The carriers check for each item below, and missing wording is the most common reason a registration is declined. ### What the wording must include 1. Your organization's name 2. What the texts are, for example promotions, show reminders or venue alerts 3. How people agree, either a checkbox or a keyword they text 4. How often you'll text, either a number such as "up to 4 a month" or "message frequency varies" 5. "Message and data rates may apply" 6. How to get help (reply HELP) 7. How to stop (reply STOP) 8. "Consent is not a condition of purchase," where it applies 9. Live links to your privacy policy and your SMS terms ### Samples A promotional checkbox at ticket checkout. Replace the bracketed items with your own name, frequency and links. > ☐ Text me news and offers from \[Venue Name\]: on-sales, member offers and show announcements. Up to \[X\] texts a month. Msg & data rates may apply. Consent is not a condition of purchase. Reply STOP to opt out or HELP for help. \[Privacy Policy\] · \[SMS Terms\] A separate checkbox for service texts: > ☐ Text me show reminders and venue alerts from \[Venue Name\] about my tickets. Up to \[X\] texts per order. Msg & data rates may apply. Reply STOP to opt out or HELP for help. \[Privacy Policy\] · \[SMS Terms\] ### Guidelines - The box starts unchecked. - If you offer both service and promotional texts, use two separate boxes. - The wording should describe only what you'll send. If the box mentions reminders, don't send offers to those people. - The wording should refer to texts only. A box that says "email and text me" is declined. - Place the wording next to where the number is entered, not on a separate page. ### Where it goes | Location | What to do | What we need from you | | --- | --- | --- | | Ticket checkout, account, membership or donation form | Add an unchecked SMS box beside the phone field, with the full wording and links | The live URL of the page | | Pop-up | Put the same wording inside the pop-up, with live links | The URL of the page where it appears, and a screenshot | | Logged-in or in-app forms | Use the same box and wording | A screenshot, since the carriers can't open the page | ### Phone number fields at checkout If your checkout requires a phone number, it can stay required. The SMS opt-in has to be a separate, unchecked box next to the field. A required phone field with no SMS wording is declined. If the field is optional, Bird's guidance says no checkbox is needed, but marketing texts still require their own explicit opt-in, so a checkbox is the safer choice. ### Pop-ups A pop-up can collect the opt-in, but your SMS terms need their own page. A pop-up can't be the only place they appear. --- *This article is general guidance, not legal advice. Your counsel should review anything you publish. The requirements come from Bird and the carriers and can change. If this article differs from Bird's current documentation, follow Bird's documentation.* - [Get Started](https://support.encorepro.com/get-started?hsLang=en) - [Shows](https://support.encorepro.com/shows?hsLang=en) - [Audience](https://support.encorepro.com/audience?hsLang=en#main-content) - [Segments](https://support.encorepro.com/audience?hsLang=en#segments) - [Lists](https://support.encorepro.com/audience?hsLang=en#lists) - [Campaigns](https://support.encorepro.com/campaigns?hsLang=en#main-content) - [Email](https://support.encorepro.com/campaigns?hsLang=en#email) - [SMS](https://support.encorepro.com/campaigns?hsLang=en#sms) - [Lead Capture](https://support.encorepro.com/campaigns?hsLang=en#lead-capture) - [Automations](https://support.encorepro.com/automations?hsLang=en) - [Dashboards](https://support.encorepro.com/dashboards?hsLang=en) - [SMS Setup](https://support.encorepro.com/sms-setup?hsLang=en) - [Yesplan](https://support.encorepro.com/yesplan?hsLang=en) - [Integrations](https://support.encorepro.com/integrations?hsLang=en) - [Activity Stream](https://support.encorepro.com/activity-stream?hsLang=en#main-content) - [Access & Navigation](https://support.encorepro.com/activity-stream?hsLang=en#access-navigation) - [Dashboards & Overviews](https://support.encorepro.com/activity-stream?hsLang=en#dashboards-overviews) - [Customers & Segmentation](https://support.encorepro.com/activity-stream?hsLang=en#customers-segmentation) - [Campaigns & Email](https://support.encorepro.com/activity-stream?hsLang=en#campaigns-email) - [Working with Activity Stream](https://support.encorepro.com/activity-stream?hsLang=en#working-with-activity-stream) - [Integrations](https://support.encorepro.com/activity-stream?hsLang=en#integrations) - [crowdEngage](https://support.encorepro.com/crowdengage?hsLang=en#main-content) - [Messaging](https://support.encorepro.com/crowdengage?hsLang=en#messaging-1) - [Preorders](https://support.encorepro.com/crowdengage?hsLang=en#preorders) - [Mobile Ticket](https://support.encorepro.com/crowdengage?hsLang=en#mobile-ticket) - [Templating](https://support.encorepro.com/crowdengage?hsLang=en#templating) - [Resources](https://support.encorepro.com/crowdengage?hsLang=en#resources) [![encore-logo-black-1](https://support.encorepro.com/hs-fs/hubfs/encore-logo-black-1.png?width=200&height=30&name=encore-logo-black-1.png "encore-logo-black-1")](https://www.activitystream.com) [mailto:support@activitystream.com](mailto:support@activitystream.com) Copyright © 2026, Encore Pro