---
title: Registering your texting program
description: Registering your texting program
---

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# Registering your texting program

## We register your organization and your texting program with the carriers through Bird. This article lists what we need from you and the usual reasons a registration is declined.

### What we need from you

Send everything together, and have your website ready first. The reviewers open your links, and a page that's down or unfinished leads to a decline.

#### **About your organization**

- Your legal name exactly as it appears on your official records, and your tax ID. A mismatch between the two is the most common reason brand verification fails
- Your organization type: nonprofit, private company or government
- Your registered address and a contact person
- A working email address on your organization's own domain
- Your website, live, with your organization's name on it

#### **About your texting program**

- What you'll text about, whether service, promotional or both. The use case can't be changed after approval, so include both if you expect to send both
- A short description of how you'll use texts and what patrons can expect
- Every way people opt in, with the live URL, screenshot, scan or script for each
- Live links to your privacy policy and SMS terms
- Two to five sample messages
- The wording you want for the welcome, STOP and HELP replies
- Whether your messages will include links or phone numbers
- Whether anything you'll text about is age-gated, such as bar offers

### Why registrations are declined

Most declines can be fixed, and nearly all of them come from the website or the wording rather than the registration itself. Bird's list of decline reasons comes down to the following.

| What the reviewer found | How to fix it |
| --- | --- |
| A privacy policy that mentions sharing with partners or affiliates and doesn't exclude text opt-in data | Add the text-messaging clause (*Updating your privacy policy for texting*) |
| A required phone field with no SMS opt-in wording beside it | Add the unchecked box with the full wording (*Opt-in wording for your website*) |
| One checkbox covering both email and text | Give text its own box |
| An opt-in that couldn't be verified, such as a dead link, a 404, a wrong URL, or a paper or in-app flow with no screenshot | Send a working link, or a screenshot or scan |
| Welcome, STOP or HELP replies missing your name, frequency, rates or a contact | Rewrite them (*Welcome, STOP and HELP replies and sample messages*) |
| Sample messages that don't match the registration, such as links described but none shown, or a different name or domain than your website | Make the samples, website and registration agree |
| Marketing texts, including abandoned-cart reminders, without a marketing-specific opt-in | Add a separate marketing opt-in |
| A website or email address that couldn't be confirmed as a real organization | Use your actual website and an email address on your own domain |
| A legal name that doesn't match your tax ID | Check both against your official records |

Some declines can't be resubmitted at all: prohibited content, lead generation, and tax ID reuse across brands. Everything else can be fixed and sent again, with a fee each time.

---

*This article is general guidance, not legal advice. Your counsel should review anything you publish. The requirements come from Bird and the carriers and can change. If this article differs from Bird's current documentation, follow Bird's documentation.*

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