--- title: "Use Case: Targeting Historical Customers using Tags" description: Targeting Historical Customers using Tags in Activity Stream --- [Skip to content](https://support.encorepro.com/use-case-targeting-historical-customers-using-tags#main-content) [Get Help](https://support.encorepro.com/kb-tickets/new?hsLang=en) [Customer portal](https://support.encorepro.com/portal?hsLang=en) [![EP Support](https://support.encorepro.com/hs-fs/hubfs/EP%20Support.png?width=175&height=43&name=EP%20Support.png)](https://support.activitystream.com/?hsLang=en) - [Encore Pro](https://support.encorepro.com/) - Yesplan Show submenu for Yesplan - [Manual](https://manual.yesplan.be) - [Learning](https://learning.yesplan.be) - Legacy Tools Show submenu for Legacy Tools - [Activity Stream](https://support.encorepro.com/activity-stream) - [crowdEngage](https://support.encorepro.com/crowdengage) - [Integration Guides](https://support.encorepro.com/ticketing-integration-guides-tessitura-and-spektrix) Open main navigation Close main navigation - [Encore Pro](https://support.encorepro.com/) - Yesplan Show submenu for Yesplan - [Manual](https://manual.yesplan.be) - [Learning](https://learning.yesplan.be) - Legacy Tools Show submenu for Legacy Tools - [Activity Stream](https://support.encorepro.com/activity-stream) - [crowdEngage](https://support.encorepro.com/crowdengage) - [Integration Guides](https://support.encorepro.com/ticketing-integration-guides-tessitura-and-spektrix) - [Get Help](https://support.encorepro.com/kb-tickets/new) - [Customer portal](https://support.encorepro.com/portal) How can we help you? - There are no suggestions because the search field is empty. 1. [Knowledge Base](https://support.encorepro.com/?hsLang=en) 2. [Activity Stream](https://support.encorepro.com/activity-stream?hsLang=en) 3. [Customers & Segmentation](https://support.encorepro.com/activity-stream?hsLang=en#customers-segmentation) # Use Case: Targeting Historical Customers using Tags ## Targeting historical customers can have value when a performer has a return engagement or for reenagement for donations Our clients are very engaged with their most recent buyers and loyal customers and get pattern tracked, analysed, and emailed. But what about the customers who haven't made a purchase in a number of years? Here is a brief overview on how to track past customers using customer tags. Customer tags are a simple way to reengage with customers who are otherwise difficult to segment. Learn about all of the Activity Stream customer tags [here](https://resources.activitystream.com/knowledge/glossary-customer-tags?hsLang=en).  **How to find clients from 2+ years ago:** 1\. Go to *Customer Overview* ![Screenshot 2025-10-09 at 3.20.40 PM](https://support.encorepro.com/hs-fs/hubfs/Screenshot%202025-10-09%20at%203.20.40%20PM.png?width=380&height=732&name=Screenshot%202025-10-09%20at%203.20.40%20PM.png) 2\. Go to the *Customer Tags graph* and search *Inactive* ![Screenshot 2025-10-09 at 3.22.20 PM](https://support.encorepro.com/hs-fs/hubfs/Screenshot%202025-10-09%20at%203.22.20%20PM.png?width=670&height=306&name=Screenshot%202025-10-09%20at%203.22.20%20PM.png)    2.1 An inactive customer is a customer without purchases within 3 years of today    2.2 A going inactive customer is a customer who is within a year of going inactive 3. **Click** on *Going Inactive* and *Inactive.* Click the eyeball icon on the top left of the Dashboard to focus on just these items and see your Inactive and Going Inactive Customers.  *![Screenshot 2025-10-09 at 3.22.40 PM](https://support.encorepro.com/hs-fs/hubfs/Screenshot%202025-10-09%20at%203.22.40%20PM.png?width=670&height=323&name=Screenshot%202025-10-09%20at%203.22.40%20PM.png)* Inactive Customers have the same granular details as current customers. Continue to segment into events or price types and reengage with them by using the graphs on the Customer Overview. Save the segment, and revisit it any time. It is a dynamic segment, so as further customers become inactive, this segment will grow. If past customers do make new purchases, they become active and are no longer in this segment or have this tag.    - [Get Started](https://support.encorepro.com/get-started?hsLang=en#main-content) - [Settings](https://support.encorepro.com/get-started?hsLang=en#settings) - [Shows](https://support.encorepro.com/shows?hsLang=en) - [Audience](https://support.encorepro.com/audience?hsLang=en#main-content) - [Segments](https://support.encorepro.com/audience?hsLang=en#segments) - [Lists](https://support.encorepro.com/audience?hsLang=en#lists) - [Campaigns](https://support.encorepro.com/campaigns?hsLang=en#main-content) - [Email](https://support.encorepro.com/campaigns?hsLang=en#email) - [SMS](https://support.encorepro.com/campaigns?hsLang=en#sms) - [Lead Capture](https://support.encorepro.com/campaigns?hsLang=en#lead-capture) - [Automations](https://support.encorepro.com/automations?hsLang=en) - [Dashboards](https://support.encorepro.com/dashboards?hsLang=en) - [SMS Setup](https://support.encorepro.com/sms-setup?hsLang=en) - [Yesplan](https://support.encorepro.com/yesplan?hsLang=en) - [Integrations](https://support.encorepro.com/integrations?hsLang=en) - [Activity Stream](https://support.encorepro.com/activity-stream?hsLang=en#main-content) - [Access & Navigation](https://support.encorepro.com/activity-stream?hsLang=en#access-navigation) - [Dashboards & Overviews](https://support.encorepro.com/activity-stream?hsLang=en#dashboards-overviews) - [Customers & Segmentation](https://support.encorepro.com/activity-stream?hsLang=en#customers-segmentation) - [Campaigns & Email](https://support.encorepro.com/activity-stream?hsLang=en#campaigns-email) - [Working with Activity Stream](https://support.encorepro.com/activity-stream?hsLang=en#working-with-activity-stream) - [Integrations](https://support.encorepro.com/activity-stream?hsLang=en#integrations) - [crowdEngage](https://support.encorepro.com/crowdengage?hsLang=en#main-content) - [Messaging](https://support.encorepro.com/crowdengage?hsLang=en#messaging-1) - [Preorders](https://support.encorepro.com/crowdengage?hsLang=en#preorders) - [Mobile Ticket](https://support.encorepro.com/crowdengage?hsLang=en#mobile-ticket) - [Templating](https://support.encorepro.com/crowdengage?hsLang=en#templating) - [Resources](https://support.encorepro.com/crowdengage?hsLang=en#resources) [![encore-logo-black-1](https://support.encorepro.com/hs-fs/hubfs/encore-logo-black-1.png?width=200&height=30&name=encore-logo-black-1.png "encore-logo-black-1")](https://www.activitystream.com) [mailto:support@activitystream.com](mailto:support@activitystream.com) Copyright © 2026, Encore Pro