--- title: Use Customer Tags / Constituencies description: how to use customer tags and constituencies --- [Skip to content](https://support.encorepro.com/use-customer-tags-/-constituencies#main-content) [Get Help](https://support.encorepro.com/kb-tickets/new?hsLang=en) [Customer portal](https://support.encorepro.com/portal?hsLang=en) [![EP Support](https://support.encorepro.com/hs-fs/hubfs/EP%20Support.png?width=175&height=43&name=EP%20Support.png)](https://support.activitystream.com/?hsLang=en) - [Encore Pro](https://support.encorepro.com/) - Yesplan Show submenu for Yesplan - [Manual](https://manual.yesplan.be) - [Learning](https://learning.yesplan.be) - [Portal](https://support.encorepro.com/portal) - Legacy Tools Show submenu for Legacy Tools - [Activity Stream](https://support.encorepro.com/activity-stream) - [crowdEngage](https://support.encorepro.com/crowdengage) Open main navigation Close main navigation - [Encore Pro](https://support.encorepro.com/) - Yesplan Show submenu for Yesplan - [Manual](https://manual.yesplan.be) - [Learning](https://learning.yesplan.be) - [Portal](https://support.encorepro.com/portal) - Legacy Tools Show submenu for Legacy Tools - [Activity Stream](https://support.encorepro.com/activity-stream) - [crowdEngage](https://support.encorepro.com/crowdengage) - [Get Help](https://support.encorepro.com/kb-tickets/new) - [Customer portal](https://support.encorepro.com/portal) How can we help you? - There are no suggestions because the search field is empty. 1. [Knowledge Base](https://support.encorepro.com/?hsLang=en) 2. [crowdEngage](https://support.encorepro.com/crowdengage?hsLang=en) 3. [Messaging](https://support.encorepro.com/crowdengage?hsLang=en#messaging-1) # Use Customer Tags / Constituencies ## Target messages by who the customer is, not just what they booked. This might be members, access bookers, donors, opt-outs. crowdEngage can read your customer tags (Tessitura calls these constituencies) and use them in the Criteria Builder. What this needs crowdEngage pulls customer tags for **most** ticketing systems, but not automatically every one. Check with support that yours is included before you build around tags — support@encorepro.com. Once tags are flowing in, they behave like any other criteria — see [Target recipients with the Criteria Builder](https://support.encorepro.com/target-recipients-with-the-criteria-builder?hsLang=en) for the mechanics. What you can do with them Tags turn "everyone at this performance" into "the right people at this performance." A few that earn their keep: - **Access bookers** — send arrival, step-free entry, or assisted-listening details only to the customers who need them. - **Members or donors** — a different pre-show message, a members' bar menu, an early-entry reminder. - **SMS opt-outs** — tag customers who've asked not to get pre-show texts and **exclude** them from SMS going forward. Worth setting up early; it's the tag that keeps you right! ![crowdEngage - Tags](https://support.encorepro.com/hs-fs/hubfs/Screenshot%202026-08-05%20at%2014-27-48%20crowdEngage.png?width=670&height=359&name=Screenshot%202026-08-05%20at%2014-27-48%20crowdEngage.png) Tags open up a much more personal approach than seat and ticket type alone. 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