---
title: What you can and can't text about
description: What you can and can't text about
---

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# What you can and can't text about

## Bird's prohibited content policy applies to texts sent to the US and Canada. Most arts programming falls outside it. The table below lists the situations where an arts organization is most likely to run into it.

| Situation | Issue | What to do |
| --- | --- | --- |
| Raffles, 50/50 draws, sweepstakes, casino-night galas | Gambling and sweepstakes are prohibited content. | Don't promote them by text. Charity bingo held in a physical hall is allowed with an age check, so ask us first. |
| Bar or wine offers | Bird's prohibited list includes alcohol, but its registration form allows alcohol content with an age check at opt-in. The two pages don't agree. | Check with us before planning any alcohol texts. |
| Sponsor or partner offers | Promoting another business is treated as affiliate marketing, which is prohibited. | Text only about your own programming. |
| Cannabis or CBD in your programming or sponsorship | Registrations connected to cannabis are declined and can't be resubmitted. | Leave it out of texts, and tell us before registration if it's part of your program. |
| Several organizations sending from one number | Shared numbers aren't allowed. | Each organization registers and sends separately. |
| One tax ID used by several organizations, such as a venue, its foundation and a festival | Using the same tax ID for more than one brand is a permanent decline. | Tell us before registration. |

### Whose registration it is

The registration is for the organization patrons recognize as the sender, not Encore Pro or an agency. If you send texts for a touring company or a resident ensemble, that group is a separate sender and needs its own registration.

### The rest of the prohibited list

Bird also prohibits payday and third-party loans, debt consolidation and credit repair, investment and crypto promotions, multi-level marketing, drug-related products, firearms, tobacco and vapes, adult content, hate speech, businesses that buy, sell or share consumer information, and phishing or scams. These are unlikely to apply to an arts organization directly, though a sponsor's business might fall into one of them.

### If prohibited content is found

Bird can block the messages, suspend sending, or suspend all US and Canadian texting. Any fines from the carriers are passed on to the sender.

---

*This article is general guidance, not legal advice. Your counsel should review anything you publish. The requirements come from Bird and the carriers and can change. If this article differs from Bird's current documentation, follow Bird's documentation.*

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