---
title: Your Preference Center
description: Let patrons choose what they hear from you, instead of choosing between everything and nothing.
---

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# Your Preference Center

## Let patrons choose what they hear from you, instead of choosing between everything and nothing.

### What is it?

Every marketing email now links to a preference centre branded with the colors and logo from your Branding Set (**Settings \> Branding**). Patrons use it to pick which shows they want to hear about, or to opt out of everything. Someone who loves your musicals but doesn't want the Shakespeare emails can say so, rather than hitting unsubscribe.

### What patrons see

The page has your logo and brand color in the header, and the patron's email address partly hidden (for example, h\*\*\*\*@e\*\*\*\*.com) so the page stays private if someone else sees the screen. Below that:

- A **Shows** list, with **All Shows** at the top and one checkbox for each show or topic (every topic attached to the list appears here)
- **Save preferences**, to confirm their choices
- **Unsubscribe from all**, to opt out of marketing entirely

### What it means for your lists

Each choice a patron makes updates the list that email was sent for. A patron on two lists sees each list's preferences separately, from that list's emails. If a patron unticks a topic, they stop receiving emails tagged to it, but they stay on the list and keep their other topics.

### Setting it up

There's nothing to set up: the preference center is automatic. You manage topics on each list: see Topics and Topic Groups.

 Tips

- Check the page for your brand before you go live. Open it from a test email and look at the logo and colors.
- Name your topics the way patrons know them, because that's what they see on the page.
- Mention it in your welcome email. A patron who knows they can choose is less likely to unsubscribe from everything.

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