There's a familiar tension in how arts and entertainment organizations use technology. On one side: the need for deep, reliable data — ticket sales trends, audience behavior, campaign performance. On the other: the need to act on that data quickly, reaching patrons with the right message through the right channel before the moment passes.
For organizations using Activity Stream and crowdEngage together, those two needs have been met by two different tools. That's not a criticism — both products were built to do their respective jobs well. But it does create friction. Information that should inform a decision lives somewhere else. A campaign that should connect to a segment requires jumping between platforms. The picture is never quite complete in one place.
Encore Pro removes that friction.
The most immediate practical change is simple: one platform, one login. But the more meaningful change is what that consolidation makes possible — a single, coherent view of your organization's data alongside the tools to act on it.
When your sales performance data, audience segments, and campaign tools exist in the same environment, the path from insight to action is shorter. You're not exporting a segment from one tool to import it into another. You're not reconciling data from two dashboards that may have been pulled at different times. The information and the tools that use it are in the same place.
One of the more significant additions in Encore Pro is the depth of the Sales Performance section. For organizations that have historically had to piece together a complete picture of revenue performance across tickets, memberships, donations, offers, and sales channels, having dedicated reporting views for each — in a single platform — is a meaningful operational improvement.
The new Memberships dashboard in particular reflects something that clients have been asking for for some time. Membership programs are a cornerstone of financial sustainability for many arts organizations, and yet reporting on them alongside ticket sales has often required manual effort. That's now a first-class part of the platform.
Encore Pro is also designed to reflect the full journey a patron takes — not just the transaction. Visitor Experience brings together the patron-facing capabilities that shape what attending an event actually feels like: pre-ordering concessions, receiving a digital membership card, accessing their mobile ticket. These aren't peripheral features; they're the touchpoints through which an organization's relationship with its audience is expressed.
Combined with Automations — automated pre- and post-event communications that reach patrons at the right moment in their journey — Encore Pro gives organizations the ability to be present with their audience in ways that feel timely and relevant, not generic or transactional.
For existing clients, the features and capabilities you've relied on haven't gone away — they've moved. The segmentation logic, the email and SMS campaign tools, the sales dashboards: these are all present in Encore Pro, in many cases with expanded functionality. The transition is designed to be a step forward, not a disruption.
For clients who have used Activity Stream or crowdEngage independently, Encore Pro represents an opportunity to extend what's already working into an integrated experience.
Encore Pro is now available in Customer Preview for existing clients at app.encorepro.com, with documentation and support at supportencorepro.com. If you have questions about what the transition means specifically for your organization, or haven't yet received preview access, our Client Success team is the best first contact.