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Email Campaign Heatmap

See where people clicked in your email, spot by spot.

What is the heatmap?

The heatmap puts your click data on top of the email itself. You see whether people clicked the hero image, the "Get Tickets" button, or the footer, and how many times.

It counts each spot in the email separately, even when they link to the same URL. If "Get Tickets" appears four times, you get four different numbers. The Top links table on the Reporting tab groups clicks by URL, so it can't tell you which spot people used.

Which campaigns have one

  • The campaign has to be sent from October 2026 onward. Older campaigns don't have the link-level tracking the heatmap needs.
  • The tab appears once the campaign has at least one click. A campaign with no clicks yet won't show it.

Finding it

  1. Go to Campaigns > Email.
  2. Open a sent campaign.
  3. Click the Heatmap tab, next to Reporting, Audience, Settings and Content.

Reading it

Your email appears on the left, with a numbered marker on each link or linked image. On the right, Top links ranks every link by clicks, with a bar to compare them. Linked images have a small image icon next to their name. Use the Click heatmap switch at the top right to turn the markers on or off.

Hover over a marker to see the link's name, its URL and its click count (or unique clicks). Double-click the tooltip to copy the URL to your clipboard.

Use the buttons at the top to change what the numbers show:

View

What it shows

All Clicks

Every click, including repeats from the same person

Unique Clicks

People who clicked each link, counted once each

Unique Click Percentage

The share of delivered recipients who clicked

With Campaign Performance reporting, two more views appear: Revenue and Tickets Sold. They show the money and tickets each link brought in, and a Shows panel ranks each show by revenue. See Campaign Performance Reporting.

Link names

Each link is listed by its link text (for example, "Get Tickets") and image links get a name the system generates, starting with "Image from". 

Tips

  • Start with Unique Clicks. One person clicking five times shouldn't make a link look five times as popular.
  • Compare spots that share a URL. If the button outperforms the image, move your best link there next time.
  • Don't panic over a quiet footer. Social icons and unsubscribe links usually sit near the bottom of the list.
  • Check it on your biggest sends. On a large send, even a small percentage is a lot of people.