Writing your SMS terms
Your SMS terms can be a labeled section of your general terms or a separate page. Link to them from every opt-in. They shouldn't be buried in your long ticketing terms, and a pop-up isn't an acceptable place to show them.
- Your organization's name
- What the texts are, including the type of content, for example promotions, show reminders or venue alerts
- How often you'll text
- How to reach you, using a support email, a toll-free number, or "Text HELP to [your texting number]"
- HELP instructions
- STOP instructions
- "Message and data rates may apply"
- A link to your privacy policy
- A link to your general terms of service
A sample to adapt
[Organization] Text Messaging Terms. By opting in, you agree to receive [promotional / service] text messages from [Organization] at the mobile number you provided. These are [news about on-sales, member offers and show announcements]. Message frequency: up to [X] a month. Message and data rates may apply. Consent is not a condition of purchase. Text STOP at any time to opt out. Text HELP for help, or contact us at [box office email or phone]. Privacy policy: [link]. General terms: [link].
Consistency
The terms, your privacy policy and your sign-up wording all need to describe the same program. If the checkbox mentions show reminders, the terms shouldn't say "promotions and offers." Reviewers compare the three, and a mismatch leads to a decline.
This article is general guidance, not legal advice. Your counsel should review anything you publish. The requirements come from Bird and the carriers and can change. If this article differs from Bird's current documentation, follow Bird's documentation.